Campaigns

30 September 2014

Launch Campaign

Since the initial launch of IGLF in 2014, the group’s current mission aims to grow the KSA’s Western fragrance market by 50% over the next 3 years. The first stage of the five year endeavor led to YOUR FRAGRA NCE, YOUR PRESENCE, an impactful, crossplatform initiative supported by a strong media strategy across TV, Print, Outdoor, In-store and In-mall activations. The campaign also reached over 80% of the target on Digital. Interactive Edu-tainment fragrance stands in popular Riyadh, Jeddah and Dammam malls also featured Michael Edwards’ famed Fragrance Wheel. The Fragrance Wheel offered men and women the opportunity to explore the fourteen fragrance families on an interactive sensory journey through the luxurious world of fragrances.

To advance this goal, the IGLF launched the second stage of the initiative by partnering with luxury fragrance brands and creating the first ever “Finest Western Oud Fragrances” exhibition. With Oud as the preferred category in the region, and international brands adapting and creating their own Oud scents, the exhibition was both relevant and successful. Read further to understand the exhibition’s strategic objective and unique offerings!

Source: IGLF

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25
May 2016

GRADUATION PROMOTION

To emphasise and leverage the gift of Western fragrances on particular occasions

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28
May 2016

VALENTINA POUDRE

Invisible and impalpable, it delicately envelops the body in a romantic, passionate mist, making it all that more sensuous, feminine and recognizable. Valentina Poudre, the new fragrance of Valentina, lays a mysterious veil of ethereal notes upon the materiality of the senses.

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28
May 2016

Valentina Myrrh Assoluto

One of perfumery’s most precious and ancient ingredients is fused with the contemporary spirit of Valentino Parfums in Valentina Myrrh Assoluto. Principles of luxury, opulence, refinement and elegance of the Valentina Assoluto universe blend with the savoir-faire of Valentino. Myrrh Assoluto, an ode to Myrrh, joins Rosa Assoluto and Oud Assoluto in the Valentina Assoluto Collection.

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28
May 2016

Roberto Cavalli Paradiso Azzurro

Roberto Cavalli Paradiso Azzurro is a luminous celebration of the beauty of the Mediterranean coast. It blends soft and delicate notes of dewy flowers with a bright aromatic counterpoint, evoking the caressing sea breeze. Between charm and sensuousness, this evocative fragrance weaves a unique tale of charm.

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28
May 2016

Roberto Cavalli Paradiso

Roberto Cavalli Paradiso is a key to another world, an earthly paradise of thrilling sensations and voluptuous delights. It tells of an impromptu excursion on the Mediterranean Sea, of a magnificent villa and its secret garden. It speaks of the kiss of water and sunlight on one’s skin, of the evanescent smell of jasmine, of the enthralling flight of multicoloured parrots in the azure sky...

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28
May 2016

PACO RABANNE BLACK XS

Step onto the red-hot tarmac of Los Angeles, feel the heat of the nearby desert rise from the ground. Lift your eyes, let your gaze linger over the tops of the palm trees, whose bright green leaves are gently swaying in the breeze. Look straight ahead at the boundless sky. As if the horizon had suddenly taken a leap and become lost in infinity.

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28
May 2016

Marc Jacobs Decadence

Developed with master perfumer Annie Buzantian, decadence is a luxurious sensual woody scent. The fragrance captivates with a sultry top of succulent italian plum, golden saffron and velvety iris. The heart is a bouquet of rich bulgarian rose that mingles with lush orris and creamy nuances of jasmin Sambac. Sexy liquid amber, heady vetiver, and warm papyrus woods dry down to a signature of sophisticated indulgence.

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28
May 2016

L’EXTASE CARESSE DE ROSES

In 2015, Nina Ricci laid bare a new feminine dream: L’Extase. Composed by Francis Kurkdjian, this musky floral oriental is an evocation of the ultimate femininity, an Eau de Parfum infused with lust. In 2016, Nina Ricci is extending this intimate, skin-sensitive journey into the heart of the senses with an Eau de Parfum Légère L’Extase Caresse de Roses.

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28
May 2016

DAVIDOFF HORIZON

Capturing the freedom of adventure, the strength of exploration, the overcoming of possibilities DAVIDOFF Horizon is a timeless, unique signature created by master perfumers Olivier Pescheux and Jacques Huclier with nobility, richness and depth.

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26
May 2016

Bottega Veneta

Fresh and casual, the new Pour Homme Essence Aromatique cologne follows in the footsteps of Bottega Veneta Pour Homme and echoes the female Essence Aromatique scent as its male counterpart.

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26
May 2016

Chopard Vintage

In keeping with Chopard Mille Miglia and Chopard Mille Miglia Extreme, Chopard Vintage Edition retains the striking contrast between fresh lavender

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26
May 2016

Chopard 1000 miglia extreme

Chopard 1000 Miglia Extreme was designed for daring men who are not afraid to take risks – calculated risks. For winning such a race is both a matter of self-confidence and perfect mastery. It requires all the concentration and ability of a consummate pilot to remain in the zone, to find this delicate balance between abandon and control. It is the most exhilarating feeling.

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26
May 2016

CH Central Park

CH Central Park is a new Limited Edition from CH Carolina Herrera that celebrates the values of the CH universe. A window on an Uptown lifestyle lived with carefree joy and effortless luxury. CH Central Park and CH Men Central Park are two fragrances that blend the beauty of love and style, exploring the elegant power of the CH lifestyle.

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30
Jan 2016

CH AFRICA

CH Carolina Herrera has taken her inspiration from Africa for her new limited edition perfume. A homage that appeals to the firm’s tradition of travel, this time exploring one of the planet’s most inspiring regions.

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10
Mar 2016

SCENTSATION

The Scentsation campaign launched an incredible exhibition, creating a one of a kind fragrance market to help consumer discover their fragrance through a specialized journey of 16 trollies, each color-coded in the 3 main categories ( Floral, Wooden and Oriental).

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29
Jan 2016

VALENTINO UOMO NOIRE

Black: the most colorful of non-colors. A deliberate, powerful, absolute refusal of any hue, favored by artists and creators across time because of its strength, mystery and spell. Black exalts lines, defines surfaces and contours, creates the drama of a piercing form.

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